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Gera Mejia

Getting clicks is easy. Making people give a shit is harder.

I’m Gera. I started in SEO. One thing led to another: content, growth strategy, and building my own tools with AI. Turns out, I wasn’t just interested in how people find a business. I wanted to understand what makes it grow.

How I see things ↓
Gera Mejia

How I ended up here

  1. Search / SEO

    I started by figuring out how search worked and how to get people to websites.

  2. Content & Distribution

    Then came content, outreach, digital PR, strategy, and managing more of the puzzle.

  3. Systems & AI

    I started automating repetitive work and building tools. Why the hell were we doing all of this manually?

  4. Growth

    The question shifted from “How do we get more traffic?” to “What actually makes the business grow?”

How I see things

I’d rather understand the problem than rush into doing more stuff. These are the ideas I keep coming back to.

  1. 01
    Understand first. Then test.

    I want to know who cares, what they need, and what’s getting in the way before I start changing things.

  2. 02
    Hypotheses > assumptions.

    “I think this will work” is a starting point. I still need a way to find out if I’m wrong.

  3. 03
    Data gives clues, not answers.

    A chart can show what changed. Understanding why takes more digging.

  4. 04
    Move fast enough to learn.

    I’d rather run a small, useful experiment than spend a month polishing a guess.

  5. 05
    Channels are tools, not the strategy.

    SEO, content, AI, distribution. I choose them around the problem, not the other way around.

Recent writing

Three picks from the archive. Questions, experiments, and things worth looking at twice.

All writing →

Got something interesting? Let’s talk.

Jobs, projects, weird marketing problems, interesting ideas. I’m usually up for a conversation.

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